Youâ€™ve heard the songs, now wallow in the wrapping.
The Guinness Book of Records lists Queen as the third-most successful UK chart act ever, and the Greatest series already runs to three well-stocked volumes. So can a bog-standard 20-track CD cherry-picking the biggest of big hits really tell the whole story? And how do you get fans to fork out again for songs theyâ€™ve probably already bought at least twice?
Welcome to 21st-century marketing, where familiar favourites are draped in all manner of finery; thereâ€™s the heavy duty four-disc vinyl version, the â€˜bookâ€™ version with photos and lyrics and a code to stream – not download – previously available live tracks or the â€˜specialâ€™ edition with a bonus CD of Brian May and Roger Taylor talking over the songs in a DVD â€“style audio commentary. Most likely aimed at fans who, like kids on Christmas morning, get more pleasure from the box their toy came in than from the toy itself.