Was in the grocery store and I have to admit...chessy as it is...I felt like a KID again.
Didn't buy it, but was sure tempted to(by the dark side)!
All are by Kelloggs with great scenes/photos on all the boxes.
Not only Lucas, but the entire cast must be making ZILLIONS off licensing their faces/likenesses on the boxes and for the toys.
Burger King has a massive campaign too with toys in the kids meals.
So do the toy companies with model figures of the cast.
I wish I was a kid again (with a mother mindlessly willing to shell out gobs of cash for all this material but fun junk!)..like when the original trilogy came out.
That IS what my MOM did..she bought me & my brother every good collectors item, and every cheesy piece of junk you can imagine. Was awful fun though.